Client-facing template gallery

10 website templates.
Every major industry covered.

Each template ships with a shared SEO foundation — schema markup, heading hierarchy, service area sections, review blocks, and mobile-first layout. The design changes. The bones stay consistent.

Shared across all 10 templates: LocalBusiness schema · H1 targeting [Service] + [City, State] · Meta title pattern · Aggregate review schema · NAP in footer · Service area section · Mobile-first layout · Click-to-call · No render-blocking JS · CSS custom properties for per-client theming

All 10

Service businesses

Health & wellness

Creative

Professional

Retail & hospitality

Preview Template → View Full Spec

Cornerstone

General services

The universal service business template

Best for: Any local service business. Safe default when nothing else fits perfectly.

Preview → ✓ SEO

Preview Template → View Full Spec

Tradecraft

Home services

Built for urgency and trust

Best for: HVAC, plumbing, electrical, roofing, landscaping, pest control.

Preview → ✓ SEO

Preview Template → View Full Spec

Wellspring

Health & wellness

Calm, credentialed, conversion-focused

Best for: Chiropractic, physical therapy, med spa, dentistry, mental health.

Preview → ✓ SEO

Preview Template → View Full Spec

Counsel

Professional services

Authority-first design

Best for: Law firms, financial advisors, CPAs, insurance agencies, consultants.

Preview → ✓ SEO

Preview Template → View Full Spec

Venue

Hospitality & events

Visual-first, reservation-driven

Best for: Restaurants, event venues, catering, wedding vendors, hotels.

Preview → ✓ SEO

Preview Template → View Full Spec

Property

Real estate

Listings-ready, agent-credible

Best for: Real estate agents, brokerages, property managers, short-term rentals.

Preview → ✓ SEO

Preview Template → View Full Spec

Storefront

Local retail

Product-forward, foot-traffic focused

Best for: Retail shops, boutiques, local product businesses, specialty stores.

Preview → ✓ SEO

Preview Template → View Full Spec

Showcase

Photography / creative

Portfolio-first, minimal chrome

Best for: Photographers, videographers, filmmakers, visual artists.

Preview → ✓ SEO

Preview Template → View Full Spec

Studio

Creative agency

Multi-discipline creative businesses

Best for: Branding studios, design agencies, production companies.

Preview → ✓ SEO

Preview Template → View Full Spec

Momentum

Fitness & wellness

High-energy, membership-driven

Best for: Gyms, personal trainers, yoga studios, martial arts, crossfit, sports coaches.

Preview → ✓ SEO

Click any template to expand its full spec

Developer Notes — Applies to All Templates

Delivery format	Self-contained HTML file. One file per template. No build step required.
Theming	CSS custom properties at :root. Override --brand-primary, --brand-accent, --brand-font, --brand-radius per client.
Schema placeholders	Double-bracket format: {{business_name}}, {{city}}, {{phone}}. Ignixn populates on account setup. Never hardcode.
Forms	POST to configurable webhook. Default: Ignixn lead capture. Fields: name, email, phone, service_type, message, source_url.

Wellspring (03)	Include HIPAA-compliant form disclaimer. Flag if client collects PHI.
Counsel (04)	Attorney advertising disclaimer block required. State-specific language may vary.
Property (06)	IDX/MLS feed requires separate setup. Mark listing section as placeholder in base template.
Venue (05)	Reservation widget (OpenTable/Resy) requires client account. Falls back to contact form.
Storefront (07)	Shopify/WooCommerce product grid via API if client has account. Flag during onboarding.

Cornerstone

The universal service business template

General services

Details

Template details

Best for	Any local service business. Safe default when no niche template fits.
Industry	General / cross-industry
Primary CTA	Get a Free Quote
Tone	Professional, approachable, trustworthy
Colors	Neutral — navy + white + light gray. Customizable accent.

Page sections

Header + nav (logo, phone, CTA button)
Hero — headline, subheadline, quote form
3-column services overview
About / credibility block (years, certifications)
Reviews section (3–5 testimonials, Google badge)
Service area map + city list
Contact section (form + phone + address)
Footer (NAP, links, schema markup)

SEO specifics

LocalBusiness schema (JSON-LD)
H1: [Service] in [City, State]
Service area pages linkable from footer
Meta: [Business Name] | [Primary Service] in [City]
Review schema (aggregate rating)
Mobile-first, sub-2s load target

Tradecraft

Home services — built for urgency and trust

Home services

Details

Template details

Best for	HVAC, plumbing, electrical, roofing, landscaping, pest control
Industry	Home services
Primary CTA	Call Now / Request Service
Tone	Direct, urgent, reliable
Colors	Dark navy or charcoal hero. Bold CTA (red or orange). High contrast.

Page sections

Sticky top bar — phone + "Available 24/7" badge
Hero — guarantee headline, emergency badge, click-to-call
Services grid (6–8 service tiles with icons)
Why choose us — 3 trust pillars
Before/after photo strip
Reviews carousel
Service area coverage section
FAQ accordion (SEO-rich questions)
Contact / booking form
Footer with license numbers

SEO specifics

HomeAndConstructionBusiness schema
H1: Emergency [Service] in [City] — Available 24/7
FAQ schema markup
Service-specific landing pages linked from nav
License/certification display for E-E-A-T
Click-to-call tracking

Wellspring

Health & wellness — calm, credentialed, conversion-focused

Health & wellness

Details

Template details

Best for	Chiropractic, physical therapy, med spa, dentistry, mental health
Industry	Health & wellness
Primary CTA	Book an Appointment
Tone	Warm, professional, reassuring
Colors	Soft neutrals — sage, warm white, muted teal. No clinical blue/white.

Page sections

Header with booking CTA prominent
Hero — patient-outcome headline, appointment button
Conditions treated / services (card grid)
Provider bios (photo, credentials)
Before/after or results section
Patient testimonials with treatment type
Insurance / payment info block
New patient offer section
FAQ accordion
Appointment booking embed or contact form
Footer with HIPAA notice placeholder

SEO specifics

MedicalBusiness or Physician schema
H1: [Specialty] in [City, State] | [Practice Name]
Condition-specific pages (e.g. /back-pain-treatment/)
Provider schema with credentials
Review schema
HIPAA-compliant form handling note in handoff doc

Developer flag

Include HIPAA disclaimer on all forms
Flag client if they collect Protected Health Information

Counsel

Professional services — authority-first design

Professional services

Details

Template details

Best for	Law firms, financial advisors, CPAs, insurance agencies, consultants
Industry	Professional services
Primary CTA	Schedule a Consultation
Tone	Authoritative, measured, credible
Colors	Deep navy or charcoal. Gold or burgundy accent. Serif heading option.

Page sections

Header — logo, practice areas nav, consult CTA
Hero — outcome-focused headline, consultation CTA
Practice areas / service lines
Team profiles (photo, credentials, certifications)
Case results / outcomes (where permitted)
Client testimonials
Awards, associations, press mentions
Blog / insights preview (3 recent posts)
Consultation booking form
Footer with disclaimers, bar/license info

SEO specifics

LegalService or FinancialService schema
H1: [Practice Area] [Firm Type] in [City, State]
Practice area landing pages
Attorney/advisor profile pages with schema
Blog structure for topical authority
Disclaimer text blocks pre-built for legal/finance

Developer flag

Attorney advertising disclaimer required in footer
State-specific language may vary — flag during onboarding

Venue

Hospitality & events — visual-first, reservation-driven

Hospitality & events

Details

Template details

Best for	Restaurants, event venues, catering, wedding vendors, hotels
Industry	Hospitality & events
Primary CTA	Make a Reservation / Book a Date
Tone	Inviting, atmospheric, experiential
Colors	Warm neutrals or rich jewel tones. Full-bleed photography sections.

Page sections

Hero — full-bleed photo, name, reservation CTA
About / story section
Menu or services showcase (categories + descriptions)
Photo gallery
Events / private dining section
Reviews (Google + Yelp badge option)
Hours + location + parking info
Reservation / inquiry form or embed
Footer with NAP + social links

SEO specifics

Restaurant or EventVenue schema
H1: [Venue/Restaurant Name] — [City, State]
Menu page with ItemList schema
Event schema for recurring / featured events
OpeningHours markup
Geo coordinates in schema

Developer flag

Reservation widget (OpenTable/Resy) requires client account
Fallback to contact form if no booking platform

Property

Real estate & property — listings-ready, agent-credible

Real estate

Details

Template details

Best for	Real estate agents, brokerages, property managers, short-term rentals
Industry	Real estate & property
Primary CTA	Search Listings / Contact Agent
Tone	Confident, local-expert, data-informed
Colors	Clean white with navy or forest green. Photography-forward.

Page sections

Header — agent name/brand, phone, CTA
Hero — "Find Your Home in [City]", property search CTA
Featured listings grid (photo, bed/bath/price)
Neighborhood guides (2–4 featured areas)
Agent bio + credentials + recent sales count
Client testimonials
Home value / market snapshot section
Blog / market update preview
Contact / home valuation form
Footer with license number, brokerage disclosure

SEO specifics

RealEstateAgent schema
H1: [City, State] Real Estate | [Agent/Brokerage Name]
Neighborhood landing pages
Listing pages with RealEstateListing schema
FAQ: buying/selling in [market]
IDX integration note in handoff doc

Developer flag

IDX/MLS feed requires separate setup and subscription
Mark listing grid as "IDX placeholder" in base template

Storefront

Local retail — product-forward, foot-traffic focused

Local retail

Details

Template details

Best for	Retail shops, boutiques, local product businesses, specialty stores
Industry	Retail & local commerce
Primary CTA	Shop Now / Visit Us
Tone	Friendly, local, discovery-oriented
Colors	Brand-flexible. Warm, approachable. Product photography prominent.

Page sections

Header — logo, nav, hours badge
Hero — featured product or seasonal promotion
Product category grid (4–6 categories)
Featured or new arrivals
About / local story section
Reviews + Google rating badge
Store hours + location + Google Maps embed
Email signup / loyalty offer
Footer with NAP + social

SEO specifics

LocalBusiness + Store schema
H1: [Store Name] — [Product Category] in [City, State]
Product category pages
OpeningHours markup
hasMap property in schema
Social proof signals above fold

Developer flag

Shopify/WooCommerce product grid via API if client has account
Flag e-commerce needs during onboarding

Showcase

Photography & creatives — portfolio-first, minimal chrome

Photography / creative

Details

Template details

Best for	Photographers, videographers, filmmakers, visual artists
Industry	Photography / creative
Primary CTA	Inquire / Book a Session
Tone	Refined, editorial, personal
Colors	Near-black + warm neutral + single accent. Full-bleed imagery leads.

Page sections

Full-bleed hero with minimal text overlay
Portfolio / gallery grid
Services / collections with pricing
About / story section
Process walkthrough (4 steps)
Client testimonials
Inquiry / booking form
Footer with social links

SEO specifics

Photographer or VisualArtist schema
H1: [City, State] [Specialty] Photographer / Videographer
Service-specific pages (wedding, portrait, commercial)
Image alt text strategy — critical for this category
Location + service keyword targeting in page copy
Portfolio pages with ImageObject schema

Key design note

Photography-first — large images, minimal UI chrome
No busy layouts that compete with the work
Image optimization is especially important here

Studio

Creative agencies & multi-discipline businesses

Creative agency

Details

Template details

Best for	Branding studios, design agencies, production companies, multi-discipline creatives
Industry	Creative / design agency
Primary CTA	Start a Project
Tone	Confident, craft-focused, direct
Colors	Monochrome base with single bold accent. Typography-driven.

Page sections

Header with project CTA
Hero — bold typographic statement
Industry tags / client types served
Services breakdown (3 core offerings)
Case studies / selected work grid
Team / studio profiles
Client testimonials
Project inquiry CTA block
Footer with contact + social

SEO specifics

ProfessionalService schema with CreativeWork references
H1: [City] [Service Type] Studio / Agency
Service landing pages (brand identity, web design, etc.)
Case study pages for topical authority
Blog / insights for content marketing
Client industry pages (e.g. /branding-for-restaurants/)

Momentum

Fitness & wellness — high-energy, membership-driven

Fitness & wellness

Details

Template details

Best for	Gyms, personal trainers, yoga studios, martial arts, crossfit, sports coaches
Industry	Fitness & wellness
Primary CTA	Join Now / Claim Free Trial
Tone	Bold, motivational, community-driven
Colors	Near-black with high-contrast accent (lime, orange, or red). Kinetic feel.

Page sections

Promo bar — limited-time offer or free trial
Hero — bold headline, free trial CTA
Stats bar (members, classes/week, trainers)
Programs grid (6 program types)
Trainer profiles with credentials
Class schedule (weekly view)
Membership pricing tiers
Member results / testimonials
Final CTA block (free week / trial)
Footer with hours + location

SEO specifics

SportsActivityLocation or ExerciseGym schema
H1: [City, State] Gym | [Business Name]
Program-specific pages (e.g. /personal-training/)
Trainer profile pages
FAQ schema for common gym questions
OpeningHours markup

Key design note

Distinct from Wellspring (03) — this is membership, not appointments
Transformation and community emphasis over clinical credibility

10 website templates.Every major industry covered.

Developer Notes — Applies to All Templates

Template details

Page sections

SEO specifics

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Developer flag

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Developer flag

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Developer flag

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Key design note

Template details

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Template details

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Key design note

10 website templates.
Every major industry covered.